Brief Description of Entity:
A prominent Midwest-based legal firm, well-regarded for its commitment to justice and client advocacy, sought to modernize its branding and improve its online accessibility. Recognizing the need to keep pace with modern technology while serving a diverse client base, the firm turned to us for a sleek rebrand and website accessibility recommendations.
Problem Statement:
As a legal firm aiming to stand out in a competitive market, they needed more than just a visual refresh; they needed a business card design that communicated professionalism and trust at first glance. Moreover, the firm sought to make their online presence accessible to a wide range of users, ensuring that their services could be easily accessed by all, including those with disabilities.
Approach:
We tackled the project from two angles—enhancing their physical branding and optimizing their digital presence:
- Business Card Design: We crafted a sleek, modern design that exuded professionalism while maintaining a clean, approachable aesthetic. The design was minimalist yet powerful, featuring carefully chosen typography and color schemes that reflected the firm’s identity. Embossing and subtle details were added to convey trust, quality, and attention to detail.
- Website Accessibility Recommendations: Our digital team dove deep into the firm’s website, analyzing it through the lens of accessibility. We provided recommendations aligned with the latest ADA (Americans with Disabilities Act) standards, ensuring that the website would be usable for individuals with visual, auditory, and motor impairments. Suggestions included:
- Optimized text contrast for readability
- Screen reader compatibility for visually impaired users
- Intuitive navigation and labeling for easy site interaction
- Recommendations for keyboard accessibility, allowing full use without a mouse
Outcome and Impact:
The impact was immediate and significant:
- Professional Branding: The new business cards immediately resonated with clients, reflecting the firm’s commitment to both tradition and modernity. The cards became not just a contact tool but a subtle representation of the firm’s high standards and attention to detail.
- Improved Digital Accessibility: Implementing our accessibility recommendations expanded the firm’s reach, enabling them to better serve their diverse clientele. The firm received positive feedback from users who had previously struggled to navigate the site, particularly those with disabilities.
Summary:
Through a combination of sharp design and thoughtful digital optimization, we helped this Midwest legal firm modernize its brand and increase its accessibility. The result? A polished business card that leaves a lasting impression and a website ready to serve all users equally, reinforcing the firm’s dedication to justice and inclusivity.
